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Area Tourism Collaboration Receives Grant

02 Jul News

Wisconsin Tourism Secretary Stephanie Klett was on hand yesterday to present a grant to several northwoods counties to continue a tourism marketing plan.

Secretary Klett provided the $15,000 check to finish year 3 of the Joint Effort Marketing. The five-county collaboration includes Oneida, Vilas, Langlade, Lincoln and Forest Counties.

Now in its third year, the campaign will advertise fall travel in the Chicago, Milwaukee and Fox Valley markets while integrating social media, and a mobile phone app.

Klett says, “This is a perfect example of how destinations can pool resources and create a research-based brand that taps an area’s strengths to reach a broader market.”

The combined traveler spending in these five counties is $485 million supporting over 5,000 jobs and $50 million in state and local revenue. Traveler spending in the counties was up over 7 percent in 2012. Officials estimate the project will generate a 3 percent increase in traveler spending throughout the region. 

Marketing efforts are being tracked with the goal of driving travelers to the branded website

JEM grant funds are available to non-profit organizations for the promotion of Wisconsin tourism events and destinations. The state can fund up to 75 percent of a project’s first-year advertising and marketing costs, and provide support for second- and third-year projects with decreasing amounts for funding until projects become self-sustaining.