Coach Hernandez of Tomahawk Named Packer Coach of the Week Published on 11/06/2020 under Sports The Packers have announced that Sam Hernandez of Tomahawk High School in Tomahawk, Wis., has been named the Green Bay Packers High School Coach of the Week.

Hernandez, in his second year as head coach of the Hatchets, has his team at 2-4 overall this season and 2-3 in Northwoods Conference play. The Hatchets look to even their conference record Friday, Nov. 6, as they close out their regular season against Coleman High School.

Since taking over the team this past year, Hernandez's impact has been felt not only on the football field, but on the whole community. From helping elderly people move to new homes, assisting community members who need help with their yard work, and volunteering at the local Kinship of Tomahawk, the team continues to pursue a variety of ways to help others in need. Not only has giving back been beneficial to the community, but it has also been uplifting for the players.

"I think for a lot of them, it gives them a sense of pride and a sense of doing something for others," said Hernandez. "And as a football program, we want people to come sit in the stands and watch us play, and we feed off of that. So this is an opportunity for us to provide a platform for these kids to do good things for others without anything in return. If we can send the players out into life after high school with that skillset of doing good things to be good people, then that is a great lesson for them to take."

Hernandez graduated from Marshall High School in Marshall, Wis., in 2004. Throughout high school, he participated in football, basketball and baseball. He played nose tackle, running back and kicker under head coach Mike Zimmerman. Following high school, he went on to graduate from UW-Whitewater in 2009. In addition to coaching other high school sports, Hernandez's football coaching career began as an assistant coach for Lake Mills High School in 2008. He went on to coach at Johnson Creek High School in 2013, before being named the head coach of the Hatchets in 2019.

To Hernandez, the Coach of the Week Award speaks to the work being done by the program on and off the field.

"This award is really an award for the kids, the program and my coaching staff. I'm just one person as part of a bigger group. I'm so honored to have our program and have our kids be recognized for this because they do work hard. We've struggled in terms of wins over the last couple of years, but the kids work hard, the coaching staff works hard every week, and we do work in the community and outside of the football field. To see those kids get recognized with other programs around the state, is a really cool opportunity for this program and highlights the really good things that we are doing."

Hernandez and his staff oversee a program of 43 players with 33 suiting up for varsity games. His assistant staff includes Andy Peissig, Jeremy Zimmerman, Aaron Evans, Dave Long, Jon Long, Nick Schertz and Steven Shrigley. In addition to being the head coach, Hernandez is also an English teacher at the high school. Hernandez and his wife, Ashley, have three sons, Derek, Brett and Vaughn.

About the Green Bay Packers High School Coach of the Week Program:

The Green Bay Packers Coach of the Week program supports football outreach efforts by giving high school coaches the recognition they deserve. Nominations can be submitted by 10 a.m. every Monday to Ryan Fencl, Packers football outreach specialist, at coachoftheweek@packers.com. All nominations should include the nominee's name, address, school, phone number and reason he/she is deserving of the award. This year, because some schools have postponed their football seasons to the spring due to COVID-19, the Packers are seeking coaches to be nominated regardless of their teams' on-field performance or whether they are playing in the fall or spring. Rather, the nominee could be honored for how they have turned programs around, how the team has impacted the community, or how the coach impacts the players and their families.


In Other News

715 Day Celebrates the Best of the Northwoods
Published on 07/15/2026 under News Today is July 15, or 7/15, a date that doubles as a celebration of Wisconsin's scenic Northwoods and the vibrant communities that call the 715 area code home. The Tomahawk Regional Chamber of Commerce is marking 715 Day by highlighting everything that makes the region so special, from its scenic landscapes and rich community traditions to its local businesses and residents. Chamber Director Charis Lau says, "715 Day is about celebrating the pride we have in our community and sharing that pride with others."  How to ParticipateThe Chamber offers several easy ways for the community to get involved today: Support Local: Shop, dine, and explore the independent businesses that keep Tomahawk thriving.Show Your Pride: Represent the area by sporting custom 715 Tomahawk merchandise.Share the Love: Highlight your favorite local spots and scenic views on social media.Join the Chamber's 715 Photo Contest by submitting pictures that capture the true spirit of the Tomahawk area.Lau added, "Whether you've called Tomahawk home for decades or you're discovering the Northwoods for the first time, we hope you'll join us in celebrating what makes our corner of the 715 so unforgettable." The Chamber encourages everyone to follow along on social media throughout July as they continue to showcase featured attractions, hidden gems, local stories, and photo contest submissions all month long.
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Glioblastoma: Gray Ribbon and T-Shirt Campaigns Underway in Tomahawk Supporting Community Member
Published on 07/15/2026 under News The Tomahawk community is rallying behind one of their own. David Bethel Jr. was diagnosed with glioblastoma last month. As he undergoes treatment, neighbors and local business owners are stepping up to support his family. To mark Glioblastoma Awareness Day, The Rock Church organized a gray ribbon campaign. The color is traditionally used for brain cancers to represent the brain's "gray matter." Meanwhile, community members are sporting T-shirts that read, "Moving Heaven and Earth to Support Dave"—a nod to his local excavation business. Local businesses, including Boomba Bar and Simply Stitched, are also donating a portion of their sales to the family. As Bethel fights his diagnosis, Tomahawk is making sure he and his family don't have to do the heavy lifting alone. Community members are encouraged to purchase campaign T-shirts, patronize participating shops, or display a gray ribbon to show their solidarity.
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Wildfire Smoke Expected to Blanket Wisconsin
Published on 07/15/2026 under News As the hot and humid stretch continues, another weather concern is moving into the Northwoods. Residents looking toward the sky today may notice a familiar summer haze. Smoke from wildfires burning in northern Minnesota and Ontario is expected to drift into Wisconsin, creating hazy skies and, at times, a noticeable smoky smell. In recent years, wildfire smoke has become an increasingly common and unwelcome summertime visitor across the state. An Air Quality Advisory remains in effect until noon Thursday. The greatest concern is for sensitive groups, including young children, older adults, and people with asthma or other respiratory conditions. These individuals are encouraged to limit prolonged or strenuous outdoor activity. For everyone else, the main impacts will likely be hazy conditions and a smokey smell. The Wisconsin DNR offers an air quality map on its website for those who want to track conditions.
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Music on the River: Johnny and the MoTones Return
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Eagle River Police Investigating Suspected Drug Overdose Death
Published on 07/15/2026 under News Authorities in Eagle River are investigating a suspected drug overdose death after an early morning call Tuesday. Police were dispatched to a city residence just after 2:15 a.m. for an unresponsive person. Despite life-saving efforts by first responders, the individual was pronounced dead at the scene. The victim's identity is being withheld pending notification of family, and the official cause of death will be determined after an autopsy and toxicology testing. Police say there is no threat to the public as investigators work to determine the source of the suspected drugs involved.  They also remind residents that naloxone, or Narcan, is available at the Eagle River Police Department and can save lives in an overdose emergency.
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DoT Hosting Info Meeting for Future Hwy 70 Project near Minocqua
Published on 07/15/2026 under News While summer road construction season is in full swing, planning for future projects is ongoing. The Wisconsin Department of Transportation (WisDOT) is hosting a public involvement meeting this evening (July 15) to gather community feedback on a proposed upgrade to a stretch of WIS 70 in Oneida County. The proposed project spans WIS 70 from County F to Morgan Road, just outside of Minocqua. According to WisDOT, the primary goals of the project are to mill and pave the existing asphalt roadway and to replace the aging box culvert at the Tomahawk River, located just east of Kenwood Terrace, with a brand-new bridge structure. Local residents, business owners, and commuters are encouraged to attend the meeting to review preliminary plans, ask questions, and share their input. The meeting will be held at Minocqua Center Board Room. They are planning a brief presentation at 5pm followed by an open house.
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Plea Hearing Scheduled in Fatal Taylor County Crash
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Beat the Heat: WPS Energy Grid Prepared for Increased Demand
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Tomahawk Community Gives More Than 10,000 Pounds to Goodwill Drive
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Authentic Ojibwe Wigwam Build at North Lakeland Discovery Center
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