WJJQ Radio

Story Details

Coach Hernandez of Tomahawk Named Packer Coach of the Week Published on 11/06/2020 under Sports

The Packers have announced that Sam Hernandez of Tomahawk High School in Tomahawk, Wis., has been named the Green Bay Packers High School Coach of the Week.

Hernandez, in his second year as head coach of the Hatchets, has his team at 2-4 overall this season and 2-3 in Northwoods Conference play. The Hatchets look to even their conference record Friday, Nov. 6, as they close out their regular season against Coleman High School.

Since taking over the team this past year, Hernandez's impact has been felt not only on the football field, but on the whole community. From helping elderly people move to new homes, assisting community members who need help with their yard work, and volunteering at the local Kinship of Tomahawk, the team continues to pursue a variety of ways to help others in need. Not only has giving back been beneficial to the community, but it has also been uplifting for the players.

"I think for a lot of them, it gives them a sense of pride and a sense of doing something for others," said Hernandez. "And as a football program, we want people to come sit in the stands and watch us play, and we feed off of that. So this is an opportunity for us to provide a platform for these kids to do good things for others without anything in return. If we can send the players out into life after high school with that skillset of doing good things to be good people, then that is a great lesson for them to take."

Hernandez graduated from Marshall High School in Marshall, Wis., in 2004. Throughout high school, he participated in football, basketball and baseball. He played nose tackle, running back and kicker under head coach Mike Zimmerman. Following high school, he went on to graduate from UW-Whitewater in 2009. In addition to coaching other high school sports, Hernandez's football coaching career began as an assistant coach for Lake Mills High School in 2008. He went on to coach at Johnson Creek High School in 2013, before being named the head coach of the Hatchets in 2019.

To Hernandez, the Coach of the Week Award speaks to the work being done by the program on and off the field.

"This award is really an award for the kids, the program and my coaching staff. I'm just one person as part of a bigger group. I'm so honored to have our program and have our kids be recognized for this because they do work hard. We've struggled in terms of wins over the last couple of years, but the kids work hard, the coaching staff works hard every week, and we do work in the community and outside of the football field. To see those kids get recognized with other programs around the state, is a really cool opportunity for this program and highlights the really good things that we are doing."

Hernandez and his staff oversee a program of 43 players with 33 suiting up for varsity games. His assistant staff includes Andy Peissig, Jeremy Zimmerman, Aaron Evans, Dave Long, Jon Long, Nick Schertz and Steven Shrigley. In addition to being the head coach, Hernandez is also an English teacher at the high school. Hernandez and his wife, Ashley, have three sons, Derek, Brett and Vaughn.

About the Green Bay Packers High School Coach of the Week Program:

The Green Bay Packers Coach of the Week program supports football outreach efforts by giving high school coaches the recognition they deserve. Nominations can be submitted by 10 a.m. every Monday to Ryan Fencl, Packers football outreach specialist, at coachoftheweek@packers.com. All nominations should include the nominee's name, address, school, phone number and reason he/she is deserving of the award. This year, because some schools have postponed their football seasons to the spring due to COVID-19, the Packers are seeking coaches to be nominated regardless of their teams' on-field performance or whether they are playing in the fall or spring. Rather, the nominee could be honored for how they have turned programs around, how the team has impacted the community, or how the coach impacts the players and their families.

In Other News

Oneida County Health Department Unveils New Public Health Vending Machine

Published on 09/30/2026 under News Instead of candy bars or soft drinks, Oneida County's newest vending machine is stocked with valuable health supplies, free to those who need them. The Oneida County Health Department has launched its very first Public Health Vending Machine this week. Positioned right outside the Health Department and ADRC building on Keenan Street in Rhinelander; it's accessible 24 hours a day, seven days a week. The machine is stocked with essential items like hygiene and dental kits, first aid supplies, laundry kits, and even tick removal packs. They've also stocked some critical safety gear like drug deactivation bags and gunlocks, which were donated by the Rhinelander Police Department and Iron Mountain VA. Local health officials say removing the price tag eliminates barriers for families who might otherwise struggle to afford basic care items, all while offering a private and convenient way to get help. Public health vending machines are catching on across Wisconsin, and community donations are helping keep this one stocked year-round.

Published on 09/30/2026 under News As fall foliage peaks across Northern Wisconsin, more families are trading typical weekend getaways for a day on the farm. Governor Tony Evers has officially proclaimed September and October as Wisconsin's Agricultural Tourism Fall Season. Agritourism, where farms open their doors to the public for entertainment, education, and fresh local food is a growing industry, both statewide and locally. Common attractions at this time of year include: apple orchards, pumpkin patches, corn mazes and farmstead pizza. With less than two percent of Americans working directly in agriculture, industry experts say these visits help bridge the gap—giving people a chance to learn where their food comes from while supporting local family farms. In turn, it gives hardworking farmers an opportunity to showcase their operations and supplement their income. To help travelers plan an autumn trip, the Wisconsin Agricultural Tourism Association recently launched a new online directory featuring interactive maps, digital discounts, and interactive games with prizes, such as "Fall on the Farm Bingo" and a "Fall Maze Challenge." To learn more or plan your visit, go to wiagritourism.com.

Published on 09/30/2026 under News Fittingly, as National Preparedness Month wraps up, the Tomahawk Health and Safety Committee is moving forward with an updated Emergency Management ordinance. The proposal outlines critical response procedures and establishes a clear chain of command during a widespread disaster, while also cleaning up some of the language of the existing ordinance. While officials hope to never use it, having an updated plan ready is essential. Under the ordinance, the Mayor, as the city's highest elected official, serves as the Local Emergency Management Director. Police Chief Al Elvins noted during the meeting that during a disaster, both he and the fire chief are typically tied up managing their department's operational duties. The plan also sets specific guidelines for declaring a local state of emergency. After brief discussion, committee members voted unanimously to send the updated ordinance to the full City Council for approval.

Published on 09/30/2026 under News With winter a few months away, Boulder Junction is preparing for the upcoming season at Winter Park following a strong 2025–26 winter. The park recorded more than 20,000 visits during its eight-week season at The Glide, nearly doubling its inaugural figures. An analysis by the town's Economic Development Committee estimates that these visitors generated approximately $1.2 million in direct local spending. Winter Park's initial infrastructure relied on temporary solutions to operationalize the park quickly and evaluate usage patterns. With two successful seasons completed, the town now possesses a clear understanding of park functionality, necessary improvements, and high-impact long-term investments. To support future growth, the Town of Boulder Junction is launching a $110,000 improvement campaign to construct permanent facilities. Planned upgrades include heated winter pit toilets, pavilion improvements, new seating, and updated signage. Partnering with the Boulder Junction Community Foundation to raise the remaining funds, the town has committed $55,000 from room tax revenues to cover half the cost. To learn more or donate, visit boulderatplay.com or boulderjunctioncf.org.

Published on 09/30/2026 under News As we close out Falls Prevention Month, local health experts are reminding us that protecting against a dangerous fall involves more than just clearing trip hazards around the house—it also means checking your medicine cabinet. Certain prescription and over-the-counter drugs can cause hidden side effects like dizziness, drowsiness, or sudden drops in blood pressure that throw off your balance. Aspirus pharmacy resident Yinglai Chang notes that taking five or more medications significantly compounds that risk, especially when side effects overlap. Even everyday over-the-counter products like Benadryl, sleep aids, or multi-symptom cold remedies can affect your coordination and alertness without you realizing it. Before starting any new medication, be sure to read the active ingredients and warning labels. Most importantly, don't hesitate to ask your local pharmacist to review your current prescriptions for potential interactions—and never stop taking a prescribed medication without talking to your doctor first.

Published on 09/30/2026 under News Monthly unemployment estimates in the Northwoods dropped in August, but were up compared to the same time last year. The Department of Workforce Development released its monthly unemployment estimates this past week. It was a mixed bag across the state: rates increased in 10 counties over the month, dropped in 36 counties, and remained unchanged in the remaining 26. Locally, month-over-month estimates show slight improvements. Lincoln County's rate fell from 3.9% in July to 3.8% in August. Oneida County dropped from 3.2% to 3.1%, while Vilas County saw a decrease from 3.6% to 3.5%. All three Northwoods counties along the Highway 51 corridor were up by about half a percentage point compared to August 2025.

Published on 09/29/2026 under Sports Tomahawk's girls swimmers traveled down to Wausau and competed in a double dual with Wausau East and Medford Tuesday night. The Highest a Hatchet placed was third across two different events. Kami Gabrich would take third in the 200 freestyle with a time of 2:27.85. Gabrich also joined Kaylee Roberts, Sloane Eisenman, and Kourtney Busterud in a third-place finish in the 200 yard freestyle relay with a time of 2:11.21. The Hatchets are back in the pool for a GNC Dual Thursday against Medford. Events will begin at 5:30.

Published on 09/29/2026 under Sports Despite fighting back in every set, Tomahawk's volleyball squad would once again fall short in a Great Northern Conference match against Lakeland at the Hatchet House, 25-18, 26-24, 25-22. Tomahawk would fall behind consistently in the first half of each game before coming back and at least tying games two and three. However, the Hatchets would fall short, allowing the T-Birds to pull away in each set. Lauren Reibe had a team-high seven kills and Lexi Palmer had 12 assists. Tomahawk now sits at 5-23 and 0-5 in Great Northern Conference play. The Hatchets are back in action for another Great Northern Conference match Thursday at #1 in Division 2 Mosinee. First Serve is at 7:00.

Published on 09/29/2026 under News A marketing strategy to put Lincoln County on the map is paying off in viewers, visitors, and tourism dollars. Over the past three years, the Lincoln County has partnered with Discover Mediaworks to showcase its local gems through television episodes, social media features, and short-form video content. Josh Osterman, Director of Content Strategy and Partnerships at Discover Mediaworks, recently presented a glowing report on the initiative to the Lincoln County Board. Osterman highlighted how taking a "30,000-foot view" of the area has helped draw attention to lesser-known locations alongside long-standing staples, from off-road riding in the Harrison Hills and guided fishing excursions to local dining spots and scenic drives along Highway 107. Broadcast viewership across full episodes, themed specials, and promotional spots on the Discover Wisconsin network surpassed 10 million viewers. Meanwhile, short-form social clips pulled in another 2.5 million views. County leaders earned praise for keeping the area top-of-mind for Upper Midwest travelers, with out-of-state interest surging in major metro markets like Chicago, Detroit, Indianapolis, and the Twin Cities.Broadcast Viewership: 10,180,174Digital Impressions: 2,106,958Digital Views: 959,521Digital Engagements: 20,100Digital Reach: 2,180,275Podcast Listens: 16,936Podcast Views: 2,514,170Emails Contacted: 330,771Emmy: 1The ultimate goal was to boost the local economy, and state data shows it worked. Figures from the Wisconsin Department of Tourism show Lincoln County's total economic impact grew 11.6% over the three-year stretch, while direct visitor spending rose more than 12.5%, outpacing several neighboring counties and state tourism hubs. The report also teased upcoming feature topics like local hiking trails, waterfront dining, and adventures along the Wisconsin River.

Published on 09/29/2026 under News Vehicle-versus-deer crashes are on the rise across Lincoln County, but over the weekend, a driver's attempt to avoid an animal led to a rollover wreck that left two people injured. According to the Lincoln County Sheriff's Office, emergency responders were paged to Highway 8 near Martin Road in the Town of Somo for a single-vehicle crash. The driver, an Olivia, Minnesota man, reported he was traveling eastbound when a deer ran onto the highway. He swerved to avoid hitting the animal, causing his vehicle to enter the south ditch and become airborne before coming to rest. Both the driver and a passenger suffered minor injuries. Deputies reported 12 vehicle-versus-deer collisions on Lincoln County roadways last week, marking a noticeable uptick from recent weeks.

+ Read More