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Rhinelander Chamber Director Receives 'Rising Star' Tourism Award Published on 03/21/2022 under News

A Northwoods chamber director has been dubbed a 'Rising Star' by the state's tourism department.

At the Wisconsin Governor's Conference on Tourism, eight individuals and organizations were presented with Tourism Awards. Among them was Lauren Sackett from the Rhinelander Chamber of Commerce. Sackett received one of two 'Rising Star' awards.

In the announcement panel said of Sackett, "Her leadership played a crucial role in helping many local tourism businesses survive through the pandemic. Described as the perfect blend of local pride, fearless advocate and compassionate peer, Sackett works tirelessly to bring tourism in the Northwoods to the next level."

In addition to her position with the Rhinelander Chamber, Sackett also contributes to the Northwoods Tourism Council.

Tourism secretary-designee, Anne Sayers. "As tourism continues to rebound, it's the inspired work and brilliant execution from these individuals and organizations that keep Wisconsin on the right path toward recovery. Congratulations to our award winners and all of this year's nominees."

2022 Governor's Tourism Awards winners:

Arts, Culture and Heritage Award - Create Waunakee Committee, Village of Waunakee 

The Village of Waunakee and its "Create Waunakee" Committee celebrate its innovators, creators and artists that make Waunakee a vibrant place to live and explore. Since February 2020, this committee of nine dedicated community volunteers and four village staff members has gone above and beyond to bring amazing programs, ideas and opportunities to Waunakee. Examples include, "Waunakee is Home", a series of monthly interviews with local community members, and the Waunakee Artisan Market, which emphasizes the talents of local artists.

Arts, Culture and Heritage Award - Jim Kress Maritime Lighthouse Tower, Door County Maritime Museum and Lighthouse Preservation Society 

As a recent expansion of the Door County Maritime Museum in Sturgeon Bay, the landmark Jim Kress Maritime Lighthouse Tower offers ten floors of interactive educational exhibits highlighting maritime history, people and industries. The space is designed to provide accessibility to a lighthouse experience that can accommodate everyone regardless of physical abilities and provides a must-see maritime experience that will draw visitors and create a significant economic boost to the region.

Diversity, Equity, Accessibility and Inclusion Award - Unique Unites, VISIT Milwaukee 

Unique Unites is an ongoing campaign designed to highlight Milwaukee's eclectic and diverse community with a focus on inclusivity and representation for all who live, work and visit the city. The campaign encourages visitors and locals alike to branch out, explore the city, learn about its diverse community and find their Milwaukee. With this initiative, visitors from all walks of life can feel like they belong in a city where they are represented and included. 

Innovation Award - Wisconsin River Trail Organization 

The Wisconsin River Trail Organization (WRTO) Board formed in 2014 to create a 20-mile hiking and biking trail in the Boscobel/Woodman/Wauzeka area. In addition to the trail creation, there are plans to continue to reinvent the community by converting old feed buildings into a hostel, brew pub, theater, indoor farmers market and much more. The WRTO is made up of community members including nurses, insurance representatives, teachers and secretaries who together serve as mentors in the community and will leave a legacy that will be built upon for years to come.  

Rising Star Award - Amy Albright, Oshkosh Convention and Visitors Bureau 

Amy Albright continuously displays her passion for Oshkosh while leading the Oshkosh Convention and Visitors Bureau to ensure economic development through tourism. She has elevated the marketing strategy for the Oshkosh area by jumpstarting its presence on social media, radio and other media outlets. Her unwavering commitment to establish partnerships and foster relationships have longstanding impacts throughout the community.

Rising Star Award - Lauren Sackett, Rhinelander Area Chamber of Commerce 

Since becoming Executive Director of the Rhinelander Area Chamber in June 2018, Lauren Sackett has served as the Treasurer of the Oneida County Tourism Commission and has worked to uplift the entire area by advocating for increased commitment in tourism investment. Her leadership played a crucial role in helping many local tourism businesses survive through the pandemic. Described as the perfect blend of local pride, fearless advocate and compassionate peer, Sackett works tirelessly to bring tourism in the Northwoods to the next level. 

Service Excellence Award - The Racine Zoo 

The Racine Zoo is a 28-acre, accredited zoo along the shores of Lake Michigan that works to create a safe, fun, enriching and educational place for all ages. The Zoo incorporates animals and wildlife conservation education into every part of their work. From guided scout hikes and preschool classes to summer camps and special events, they strive to connect the community with nature. As a result of its ongoing efforts to remove barriers to access, the Racine Zoo recently became the first certified sensory inclusive zoo in Wisconsin.

Legacy Award - Sherry Quamme, Mississippi River Parkway Commission/WI Great River Road 

Sherry Quamme has demonstrated a lifelong commitment to serving and uplifting numerous municipalities, including her own community of Ferryville. She has been a driving force for tourism and economic development in southwest Wisconsin and has collaborated with more than eight destination marketing organizations to promote the region. She has served on the Mississippi River Parkway Commission/Wisconsin Great River Road, including as Chair, since 2008. Quamme led the efforts to author Wisconsin's first successful All American Road application to the U.S. Department of Transportation Federal Highway Administration, with the designation being awarded in 2021. No matter the project, Quamme is a forward-thinking leader, and her efforts go above and beyond.

In Other News

45th Edition of Tomahawk Fall Ride Comes to a Close

Published on 09/21/2026 under News A quiet calm has returned to Tomahawk after the community wrapped up another successful Fall Ride weekend. Just as quickly as they arrived last week, thousands of motorcyclists rolled out of town Sunday afternoon. An estimated 30-40,000 visitors travel to the greater Tomahawk area each year for the annual event, proving that more than four decades in, the tradition remains as popular as ever. As festivities wound down on Sunday, local organizers reflected on the weekend. The general consensus was that attendance was down slightly compared to the past few years. Weather likely played a key role, as cool temperatures and periodic rain kept some riders from making the trip or venturing out to explore. Despite the damp weather, organizers noted that those who did attend were as enthusiastic as ever. Marking the event's 45th anniversary, the community rolled out a stacked lineup of entertainment options for guests. While overall headcounts are hard to measure, one event provides an exact metric: the Friday night Thunder Parade. Parade organizer Roxanne Consolver shared that approximately 250 motorcycles participated this year. That's about a third of the turnout seen in recent years. With another milestone year in the books, organizers are taking a brief breather before shifting their focus to year 46. In the coming days, local leaders and committee members will meet to review this year's event and begin planning for next year.

Published on 09/21/2026 under News A motorcyclist was arrested for an eighth-offense OWI in Lincoln County over Fall Ride weekend. According to the Wisconsin State Patrol, a trooper pulled over a motorcycle shortly after 1:00 p.m. Sunday for speeding on Highway 86, near County Highway T west of Tomahawk. During the traffic stop, the trooper noticed signs of impairment. Following an investigation, authorities determined the driver, 51-year-old Ryan Plisch of Wausau, was operating the motorcycle while under the influence. Plisch was arrested for eighth-offense OWI, along with operating with a revoked driver's license and misdemeanor bail jumping.

Published on 09/21/2026 under News Two people were injured in Oneida County following a crash involving two motorcycles and a pickup truck during Fall Ride weekend. The collision occurred shortly after 4:00 p.m. Saturday at the intersection of Highway 51 and County Highway L, just north of Tomahawk. According to a preliminary investigation, the motorcycles were attempting to turn left onto Highway 51 when they collided with an oncoming pickup truck. Both motorcyclists were transported to the hospital for treatment of undisclosed injuries; their current conditions have not been released. Traffic on Highway 51 was temporarily detoured while crews cleared the scene.

Published on 09/21/2026 under News Another group of Northwoods veterans are traveling to the nation's capital on Monday to visit the monuments built in their honor. The Never Forgotten Honor Flight is taking the third of four planned missions to Washington, D.C., this year. Organizers welcomed 93 veterans for the trip, including eight from the Korean War and 85 from the Vietnam era. Today's mission marks the 57th flight for the local hub since its founding in 2010, bringing the total number of local veterans served to nearly 5,400. The public is invited to give the veterans a warm welcome home at the end of their journey tonight. Honor Flight officials recommend arriving at Central Wisconsin Airport no later than 8:30 p.m. Organizers continue to encourage any veteran who served in any capacity prior to June 7, 1975, to sign up if they have not yet taken part. This includes a renewed campaign dispelling some of the reasons veterans give as to why they haven't participated.

Published on 09/21/2026 under News A new local initiative is stepping up to support teachers in the Unified School District of Antigo. Educator Elevator, a non-profit launched earlier this year, has officially begun its work to honor, empower, and retain district staff. Co-Chair Charlie Zanayed highlighted the group's central mission, noting that supporting educators is essential to a thriving community and that staff deserve to feel valued both inside and outside the classroom. The organization is building out several key programs including educator recognition, classroom innovation grants, staff welcome initiatives, and community connection opportunities. These efforts helped kick off the new school year with a Community Welcome Picnic for approximately 210 educators and staff, along with providing welcome baskets generously donated by local businesses and volunteers for new hires. Members of the public, local businesses, and organizations interested in supporting the initiative or donating can learn more at educatorelevator.org

Published on 09/21/2026 under News Educators and staff at Northcentral Technical College took a break from the classroom earlier this month, stepping out into the community to lend a helping hand. As part of NTC's annual Timberwolf Day of Service, employees chose their own ways to give back across the region. Projects ranged from environmental cleanups, like picking up litter along local trails to washing fire trucks at volunteer stations, and sewing quilts for families in need. Specialized departments put their skills directly to work. Veterinary Technician team members performed spay and neuter procedures for the Humane Society of Marathon County, while Culinary Arts students turned tomatoes grown at NTC's Agriculture Center into sauce for lasagna meal kits distributed to local pantries. Other staff members assembled care packages, created personal hygiene kits for area students, and spent time playing bingo and serving ice cream to nursing home residents. NTC employees logged hundreds of hours across dozens of projects, demonstrating a strong commitment to supporting the communities they serve. Photo provided by Northcentral Technical College: Employees at NTC's Center for Health Sciences create oral care packages for Wisconsin disaster relief programs.

Published on 09/19/2026 under Sports The 2026 Smiley Invite at 9-Mile Park Saturday saw Tomahawk's Cross Country squads each finish in the top 15. The Hatchet girls placed 14th out of 28 Division 2 and 3 squads. Tomahawk's Top runners finished in the Top 20 individually. Elise Gibeault placed 16th with a time of 20:46. Charlee Lund placed 19th with a time of 20:50. As for the Hatchet boys, they would place 13th overall among Division 2 and 3 schools. Connor Zorn finished as the Hatchets' top runner, placing 50th with a time of 18:30. Jordyn Carew placed 70th with a time of 18:51. The next invite for Tomahawk will be at Big Stone Golf Course, hosted by Three Lakes. Events begin at 4:00. Girls Team Finishers: Prentice/Rib Lake - 4th Tomahawk 14th Three Lakes/Phelps - 18th Chequamegon - 20th Northland Pines - 22nd Boys Team Finishers: Prentice/Rib Lake - 3rd Chequamegon - 12th Tomahawk - 13th Laona-Wabeno - 17th Northland Pines - 18th

Published on 09/18/2026 under News Action revs up for the 45th annual Tomahawk Fall Ride, highlighted by one of the weekend's most iconic traditions: the Friday night Thunder Parade. The Thunder Parade began in 1991. Like many Fall Ride traditions, the Thunder Parade started small in 1991 and has grown over the years. Now around 1,000 riders depart from the Tomahawk School Campus to take part in a scenic, 18-mile cruise through rural Tomahawk. The final stretch runs down business corridor along North Fourth Street, across Veterans Memorial Bridge, and right down Main Street which is closed off to regular traffic. Much like a traditional parade, spectators line the route to cheer on riders and feel the rumble of thunder as hundreds of engines passing by. Riders planning to participate can begin lining up at the school complex around 5:00 p.m, they leave at 6:00pm. The procession typically reaches the city around 6:30 p.m. While the Thunder Parade serves as Friday's main attraction, visitors can find live music, vendor displays, and events running all weekend at SARA Park, downtown Tomahawk, and area businesses throughout the region.

Published on 09/18/2026 under News An enhanced wake ban is coming to Lake Mohawksin and nearby stretches of the Wisconsin and Tomahawk Rivers. Following a vote by the Tomahawk City Council earlier this month, the Town of Bradley has approved a matching ordinance. Because both municipalities share shoreline jurisdiction, DNR rules required both to approve an identical ordinance. Under the joint rules, boaters cannot use ballast tanks, ballast bags, or wake-enhancing fins to create artificially large waves. Traditional watersports like skiing, tubing, and standard wakeboarding is allowed, as long as wake-enhancing gear is not used. The Kwahamot Water Ski Club also keeps its limited exemption. The main goals are protecting local shorelines from erosion, preventing lake bed disturbance, and keeping water recreationists safe. Groups like the Friends of Lake Mohawksin, made up largely of riparian landowners, heavily supported the effort. With both votes locked in, Tomahawk and Bradley join nearly 100 other Wisconsin communities with similar wake protections. The final steps include filing paperwork with the DNR and posting signs at public boat landings.

Published on 09/18/2026 under News While the Rhinelander community typically embraces Hodag green, the Hodag Dome will turn purple this weekend as residents gather to raise money and awareness for Alzheimer's disease. Organizers are putting the finishing touches on the local Walk to End Alzheimer's, scheduled for Saturday morning. The event is already off to a strong start, with nearly 350 people registered. More than 60 teams have raised $148,000, or 72% of the event's $206,000 fundraising goal. Proceeds benefit the Alzheimer's Association, supporting families affected by the disease while funding research toward treatments and prevention. Julie St. Pierre with the Alzheimer's Association called this a pivotal moment in the fight against Alzheimer's. "With new treatments and proven lifestyle habits that support brain health, there is real hope," St. Pierre said. "Together, we can build a brain-healthy future and help end this disease." One of the morning's key highlights is the Promise Garden Ceremony, where participants carry distinctively colored flowers to represent their personal connection to the cause—whether they are living with the disease, caring for a loved one, or honoring someone they lost. In addition to the Rhinelander event, another walk is taking place Saturday in Antigo, with Wausau hosting its walk next weekend.

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