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Rhinelander Chamber Director Receives 'Rising Star' Tourism Award Published on 03/21/2022 under News

A Northwoods chamber director has been dubbed a 'Rising Star' by the state's tourism department.

At the Wisconsin Governor's Conference on Tourism, eight individuals and organizations were presented with Tourism Awards. Among them was Lauren Sackett from the Rhinelander Chamber of Commerce. Sackett received one of two 'Rising Star' awards.

In the announcement panel said of Sackett, "Her leadership played a crucial role in helping many local tourism businesses survive through the pandemic. Described as the perfect blend of local pride, fearless advocate and compassionate peer, Sackett works tirelessly to bring tourism in the Northwoods to the next level."

In addition to her position with the Rhinelander Chamber, Sackett also contributes to the Northwoods Tourism Council.

Tourism secretary-designee, Anne Sayers. "As tourism continues to rebound, it's the inspired work and brilliant execution from these individuals and organizations that keep Wisconsin on the right path toward recovery. Congratulations to our award winners and all of this year's nominees."

2022 Governor's Tourism Awards winners:

Arts, Culture and Heritage Award - Create Waunakee Committee, Village of Waunakee 

The Village of Waunakee and its "Create Waunakee" Committee celebrate its innovators, creators and artists that make Waunakee a vibrant place to live and explore. Since February 2020, this committee of nine dedicated community volunteers and four village staff members has gone above and beyond to bring amazing programs, ideas and opportunities to Waunakee. Examples include, "Waunakee is Home", a series of monthly interviews with local community members, and the Waunakee Artisan Market, which emphasizes the talents of local artists.

Arts, Culture and Heritage Award - Jim Kress Maritime Lighthouse Tower, Door County Maritime Museum and Lighthouse Preservation Society 

As a recent expansion of the Door County Maritime Museum in Sturgeon Bay, the landmark Jim Kress Maritime Lighthouse Tower offers ten floors of interactive educational exhibits highlighting maritime history, people and industries. The space is designed to provide accessibility to a lighthouse experience that can accommodate everyone regardless of physical abilities and provides a must-see maritime experience that will draw visitors and create a significant economic boost to the region.

Diversity, Equity, Accessibility and Inclusion Award - Unique Unites, VISIT Milwaukee 

Unique Unites is an ongoing campaign designed to highlight Milwaukee's eclectic and diverse community with a focus on inclusivity and representation for all who live, work and visit the city. The campaign encourages visitors and locals alike to branch out, explore the city, learn about its diverse community and find their Milwaukee. With this initiative, visitors from all walks of life can feel like they belong in a city where they are represented and included. 

Innovation Award - Wisconsin River Trail Organization 

The Wisconsin River Trail Organization (WRTO) Board formed in 2014 to create a 20-mile hiking and biking trail in the Boscobel/Woodman/Wauzeka area. In addition to the trail creation, there are plans to continue to reinvent the community by converting old feed buildings into a hostel, brew pub, theater, indoor farmers market and much more. The WRTO is made up of community members including nurses, insurance representatives, teachers and secretaries who together serve as mentors in the community and will leave a legacy that will be built upon for years to come.  

Rising Star Award - Amy Albright, Oshkosh Convention and Visitors Bureau 

Amy Albright continuously displays her passion for Oshkosh while leading the Oshkosh Convention and Visitors Bureau to ensure economic development through tourism. She has elevated the marketing strategy for the Oshkosh area by jumpstarting its presence on social media, radio and other media outlets. Her unwavering commitment to establish partnerships and foster relationships have longstanding impacts throughout the community.

Rising Star Award - Lauren Sackett, Rhinelander Area Chamber of Commerce 

Since becoming Executive Director of the Rhinelander Area Chamber in June 2018, Lauren Sackett has served as the Treasurer of the Oneida County Tourism Commission and has worked to uplift the entire area by advocating for increased commitment in tourism investment. Her leadership played a crucial role in helping many local tourism businesses survive through the pandemic. Described as the perfect blend of local pride, fearless advocate and compassionate peer, Sackett works tirelessly to bring tourism in the Northwoods to the next level. 

Service Excellence Award - The Racine Zoo 

The Racine Zoo is a 28-acre, accredited zoo along the shores of Lake Michigan that works to create a safe, fun, enriching and educational place for all ages. The Zoo incorporates animals and wildlife conservation education into every part of their work. From guided scout hikes and preschool classes to summer camps and special events, they strive to connect the community with nature. As a result of its ongoing efforts to remove barriers to access, the Racine Zoo recently became the first certified sensory inclusive zoo in Wisconsin.

Legacy Award - Sherry Quamme, Mississippi River Parkway Commission/WI Great River Road 

Sherry Quamme has demonstrated a lifelong commitment to serving and uplifting numerous municipalities, including her own community of Ferryville. She has been a driving force for tourism and economic development in southwest Wisconsin and has collaborated with more than eight destination marketing organizations to promote the region. She has served on the Mississippi River Parkway Commission/Wisconsin Great River Road, including as Chair, since 2008. Quamme led the efforts to author Wisconsin's first successful All American Road application to the U.S. Department of Transportation Federal Highway Administration, with the designation being awarded in 2021. No matter the project, Quamme is a forward-thinking leader, and her efforts go above and beyond.

In Other News

Service Errors Plague Tomahawk Volleyball in Sweep at Antigo

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Published on 09/22/2026 under News For many Lincoln County residents, the Aging and Disability Resource Center (ADRC) provides invaluable support, from nutritional assistance to navigating complex senior care options. As the local population continues to age, these services are becoming more essential than ever. Unlike most county-based ADRC offices, the ADRC of Central Wisconsin operates as a regional partnership serving Lincoln, Langlade, Marathon, and Wood Counties. During last week's meeting, the Lincoln County Board received an annual update from Executive Director Michael Rhea detailing the organization's regional impact. The ADRC's most visible initiative remains its nutrition program. Between home-delivered Meals on Wheels and congregational dining sites, the organization serves hundreds of meals in Lincoln County each week—and provided more than 170,000 meals across its four-county service area over the past year. Maintaining that reach has come with financial hurdles. Rhea noted that the ADRC continues to navigate rising food costs while operating on a relatively flat budget. These economic pressures have led to operational adjustments, including a reduction in the total number of meals delivered. To help offset budget deficits, the organization established a fund with the Community Foundation of North Central Wisconsin to encourage private donations. Volunteer support remains critical to keeping costs down. Approximately 384 volunteers contributed more than 26,000 hours of service over the past year—a contribution valued at roughly $855,000. Beyond nutrition, the "Resource" aspect of the ADRC remains a vital lifeline. Staff members help residents navigate public benefits, healthcare coverage, transportation assistance, and home care options. Ultimately, these efforts share a single focus: helping local seniors "age in place" and remain safely in their own homes for as long as possible.

Published on 09/22/2026 under News The School District of Rhinelander recently celebrated a major community investment in its students and the region's future workforce. On Monday afternoon, community members, district staff, and local leaders gathered for an official ribbon-cutting ceremony to mark the completion of a major capital improvement project. The highlights include a cutting-edge technical education area outfitted with new fabrication, welding, woodworking, and machining labs. District leaders say these state-of-the-art upgrades are designed to provide students with hands-on training to jump-start careers with local manufacturers and trade employers. "When our students walk into these spaces, we want them to see possibility," said Superintendent Eric Burke. "We want them to know that our community believes in them and is willing to invest in their success." The enhancements at Rhinelander High School are part of a broader $26 million capital improvement project approved by voters in April 2024, which includes investments at both the high school and James Williams Middle School. Following the ceremony, attendees toured the new facilities to see the community's investment in action firsthand.

Published on 09/22/2026 under News The Lincoln County Health Department is inviting new parents, grandparents, and caregivers to mark their calendars for its upcoming Community Baby Shower. Now in its fourth year, the free outreach event next month serves as a one-stop shop for local families looking for resources, support, and essential guidance on topics like safe sleep practices, car seat safety, and regional childcare options. The event features a variety of informational booths and community partner organizations, with new vendors joining each year to expand services for parent and child well-being. After holding its spring event in Tomahawk, the health department is bringing the shower back to Merrill at a new venue: the Merrill Enrichment and Expo Center. Local agencies, organizations, and groups interested in hosting a vendor booth still have a brief window to get involved. Event organizer Allie Renzelmann noted that a few spots remain open, with a registration deadline of Wednesday, September 23. Additional details and reminders will be released as the October 7 event approaches.

Published on 09/22/2026 under News A motorcycle operator was injured after a collision with a deer over Fall Ride weekend. According to the Lincoln County Sheriff's Office, responders were sent to County D in the Town of Harrison on Friday for a reported motorcycle vs deer crash with injuries. Deputies located a 57 year old man from Hurlbert Michigan, who reported the deer walked onto the road in front of his motorcycle and he was unable to avoid the collision. The man was treated for rib and leg injuries.

Published on 09/22/2026 under News Today marks the official start of autumn, but health professionals at Aspirus are using the season to shed light on a different kind of fall, the kind that impacts older adults. The warning comes during Fall Prevention Awareness Week. Physical therapists say a fall rarely comes completely out of nowhere. In fact, one of the earliest warning signs is simply a growing fear of losing your balance, which often leads people to slow down and skip out on everyday activities. "When people get the indication that their balance isn't very good, they tend to not want to move as much," said Aspirus Health physical therapist Jessica Brandt. "It creates a cycle where people limit what they do and where they go." Brandt emphasizes that physical decline doesn't have to be a given as we age. While going for walks is great exercise, adding targeted lower-body strength training is key. That is especially true for your ankles, which act as your body's first line of defense when you step on an uneven surface. "I think people have the misconception that getting weak and getting immobile is part of the aging process, and it doesn't have to be," Brandt said. "You can keep yourself moving and combat a lot of those things that make you more susceptible to falls."

Published on 09/22/2026 under News Just a head's up for residents here in the City of Tomahawk. The water department will begin conducting pressure testing on fire hydrants throughout the city this week. The testing may temporarily cause rusty or discolored tap water in affected areas. Waterworks officials advise residents who experience discoloration to run their cold water until it flows clear. The Water Department thanks the community for its patience during this routine maintenance. Locations scheduled for pressure testing include: • Tannery Rd at Tomahawk Iron & Metal • Bridge St at Bronsted Ave • W Mohawk Dr at Industrial Packaging Co. • N 4th St at Erv's Sale & Service • N 4th St at Mohawk Dr • N 4th St at Ace Hardware • N 4th St at Prospect Ave • W Lincoln Ave at N Tomahawk Ave • W Somo Ave at the WisDNR Building • S Tomahawk Ave at Wisconsin Ave • S 4th St at Spirit Ave • 1010 Theiler Dr • Southgate Dr at Brief St • Anna St at McKinley St • Whitetail Dr at the cemetery • Entrance to LP

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Published on 09/21/2026 under News A quiet calm has returned to Tomahawk after the community wrapped up another successful Fall Ride weekend. Just as quickly as they arrived last week, thousands of motorcyclists rolled out of town Sunday afternoon. An estimated 30-40,000 visitors travel to the greater Tomahawk area each year for the annual event, proving that more than four decades in, the tradition remains as popular as ever. As festivities wound down on Sunday, local organizers reflected on the weekend. The general consensus was that attendance was down slightly compared to the past few years. Weather likely played a key role, as cool temperatures and periodic rain kept some riders from making the trip or venturing out to explore. Despite the damp weather, organizers noted that those who did attend were as enthusiastic as ever. Marking the event's 45th anniversary, the community rolled out a stacked lineup of entertainment options for guests. While overall headcounts are hard to measure, one event provides an exact metric: the Friday night Thunder Parade. Parade organizer Roxanne Consolver shared that approximately 250 motorcycles participated this year. That's about a third of the turnout seen in recent years. With another milestone year in the books, organizers are taking a brief breather before shifting their focus to year 46. In the coming days, local leaders and committee members will meet to review this year's event and begin planning for next year.

Published on 09/21/2026 under News A motorcyclist was arrested for an eighth-offense OWI in Lincoln County over Fall Ride weekend. According to the Wisconsin State Patrol, a trooper pulled over a motorcycle shortly after 1:00 p.m. Sunday for speeding on Highway 86, near County Highway T west of Tomahawk. During the traffic stop, the trooper noticed signs of impairment. Following an investigation, authorities determined the driver, 51-year-old Ryan Plisch of Wausau, was operating the motorcycle while under the influence. Plisch was arrested for eighth-offense OWI, along with operating with a revoked driver's license and misdemeanor bail jumping.

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