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Rhinelander Chamber Director Receives 'Rising Star' Tourism Award Published on 03/21/2022 under News

A Northwoods chamber director has been dubbed a 'Rising Star' by the state's tourism department.

At the Wisconsin Governor's Conference on Tourism, eight individuals and organizations were presented with Tourism Awards. Among them was Lauren Sackett from the Rhinelander Chamber of Commerce. Sackett received one of two 'Rising Star' awards.

In the announcement panel said of Sackett, "Her leadership played a crucial role in helping many local tourism businesses survive through the pandemic. Described as the perfect blend of local pride, fearless advocate and compassionate peer, Sackett works tirelessly to bring tourism in the Northwoods to the next level."

In addition to her position with the Rhinelander Chamber, Sackett also contributes to the Northwoods Tourism Council.

Tourism secretary-designee, Anne Sayers. "As tourism continues to rebound, it's the inspired work and brilliant execution from these individuals and organizations that keep Wisconsin on the right path toward recovery. Congratulations to our award winners and all of this year's nominees."

2022 Governor's Tourism Awards winners:

Arts, Culture and Heritage Award - Create Waunakee Committee, Village of Waunakee 

The Village of Waunakee and its "Create Waunakee" Committee celebrate its innovators, creators and artists that make Waunakee a vibrant place to live and explore. Since February 2020, this committee of nine dedicated community volunteers and four village staff members has gone above and beyond to bring amazing programs, ideas and opportunities to Waunakee. Examples include, "Waunakee is Home", a series of monthly interviews with local community members, and the Waunakee Artisan Market, which emphasizes the talents of local artists.

Arts, Culture and Heritage Award - Jim Kress Maritime Lighthouse Tower, Door County Maritime Museum and Lighthouse Preservation Society 

As a recent expansion of the Door County Maritime Museum in Sturgeon Bay, the landmark Jim Kress Maritime Lighthouse Tower offers ten floors of interactive educational exhibits highlighting maritime history, people and industries. The space is designed to provide accessibility to a lighthouse experience that can accommodate everyone regardless of physical abilities and provides a must-see maritime experience that will draw visitors and create a significant economic boost to the region.

Diversity, Equity, Accessibility and Inclusion Award - Unique Unites, VISIT Milwaukee 

Unique Unites is an ongoing campaign designed to highlight Milwaukee's eclectic and diverse community with a focus on inclusivity and representation for all who live, work and visit the city. The campaign encourages visitors and locals alike to branch out, explore the city, learn about its diverse community and find their Milwaukee. With this initiative, visitors from all walks of life can feel like they belong in a city where they are represented and included. 

Innovation Award - Wisconsin River Trail Organization 

The Wisconsin River Trail Organization (WRTO) Board formed in 2014 to create a 20-mile hiking and biking trail in the Boscobel/Woodman/Wauzeka area. In addition to the trail creation, there are plans to continue to reinvent the community by converting old feed buildings into a hostel, brew pub, theater, indoor farmers market and much more. The WRTO is made up of community members including nurses, insurance representatives, teachers and secretaries who together serve as mentors in the community and will leave a legacy that will be built upon for years to come.  

Rising Star Award - Amy Albright, Oshkosh Convention and Visitors Bureau 

Amy Albright continuously displays her passion for Oshkosh while leading the Oshkosh Convention and Visitors Bureau to ensure economic development through tourism. She has elevated the marketing strategy for the Oshkosh area by jumpstarting its presence on social media, radio and other media outlets. Her unwavering commitment to establish partnerships and foster relationships have longstanding impacts throughout the community.

Rising Star Award - Lauren Sackett, Rhinelander Area Chamber of Commerce 

Since becoming Executive Director of the Rhinelander Area Chamber in June 2018, Lauren Sackett has served as the Treasurer of the Oneida County Tourism Commission and has worked to uplift the entire area by advocating for increased commitment in tourism investment. Her leadership played a crucial role in helping many local tourism businesses survive through the pandemic. Described as the perfect blend of local pride, fearless advocate and compassionate peer, Sackett works tirelessly to bring tourism in the Northwoods to the next level. 

Service Excellence Award - The Racine Zoo 

The Racine Zoo is a 28-acre, accredited zoo along the shores of Lake Michigan that works to create a safe, fun, enriching and educational place for all ages. The Zoo incorporates animals and wildlife conservation education into every part of their work. From guided scout hikes and preschool classes to summer camps and special events, they strive to connect the community with nature. As a result of its ongoing efforts to remove barriers to access, the Racine Zoo recently became the first certified sensory inclusive zoo in Wisconsin.

Legacy Award - Sherry Quamme, Mississippi River Parkway Commission/WI Great River Road 

Sherry Quamme has demonstrated a lifelong commitment to serving and uplifting numerous municipalities, including her own community of Ferryville. She has been a driving force for tourism and economic development in southwest Wisconsin and has collaborated with more than eight destination marketing organizations to promote the region. She has served on the Mississippi River Parkway Commission/Wisconsin Great River Road, including as Chair, since 2008. Quamme led the efforts to author Wisconsin's first successful All American Road application to the U.S. Department of Transportation Federal Highway Administration, with the designation being awarded in 2021. No matter the project, Quamme is a forward-thinking leader, and her efforts go above and beyond.

In Other News

Hatchet Swimmers Compete in Wausau

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Published on 09/29/2026 under Sports Despite fighting back in every set, Tomahawk's volleyball squad would once again fall short in a Great Northern Conference match against Lakeland at the Hatchet House, 25-18, 26-24, 25-22. Tomahawk would fall behind consistently in the first half of each game before coming back and at least tying games two and three. However, the Hatchets would fall short, allowing the T-Birds to pull away in each set. Lauren Reibe had a team-high seven kills and Lexi Palmer had 12 assists. Tomahawk now sits at 5-23 and 0-5 in Great Northern Conference play. The Hatchets are back in action for another Great Northern Conference match Thursday at #1 in Division 2 Mosinee. First Serve is at 7:00.

Published on 09/29/2026 under News A marketing strategy to put Lincoln County on the map is paying off in viewers, visitors, and tourism dollars. Over the past three years, the Lincoln County has partnered with Discover Mediaworks to showcase its local gems through television episodes, social media features, and short-form video content. Josh Osterman, Director of Content Strategy and Partnerships at Discover Mediaworks, recently presented a glowing report on the initiative to the Lincoln County Board. Osterman highlighted how taking a "30,000-foot view" of the area has helped draw attention to lesser-known locations alongside long-standing staples, from off-road riding in the Harrison Hills and guided fishing excursions to local dining spots and scenic drives along Highway 107. Broadcast viewership across full episodes, themed specials, and promotional spots on the Discover Wisconsin network surpassed 10 million viewers. Meanwhile, short-form social clips pulled in another 2.5 million views. County leaders earned praise for keeping the area top-of-mind for Upper Midwest travelers, with out-of-state interest surging in major metro markets like Chicago, Detroit, Indianapolis, and the Twin Cities.Broadcast Viewership: 10,180,174Digital Impressions: 2,106,958Digital Views: 959,521Digital Engagements: 20,100Digital Reach: 2,180,275Podcast Listens: 16,936Podcast Views: 2,514,170Emails Contacted: 330,771Emmy: 1The ultimate goal was to boost the local economy, and state data shows it worked. Figures from the Wisconsin Department of Tourism show Lincoln County's total economic impact grew 11.6% over the three-year stretch, while direct visitor spending rose more than 12.5%, outpacing several neighboring counties and state tourism hubs. The report also teased upcoming feature topics like local hiking trails, waterfront dining, and adventures along the Wisconsin River.

Published on 09/29/2026 under News Vehicle-versus-deer crashes are on the rise across Lincoln County, but over the weekend, a driver's attempt to avoid an animal led to a rollover wreck that left two people injured. According to the Lincoln County Sheriff's Office, emergency responders were paged to Highway 8 near Martin Road in the Town of Somo for a single-vehicle crash. The driver, an Olivia, Minnesota man, reported he was traveling eastbound when a deer ran onto the highway. He swerved to avoid hitting the animal, causing his vehicle to enter the south ditch and become airborne before coming to rest. Both the driver and a passenger suffered minor injuries. Deputies reported 12 vehicle-versus-deer collisions on Lincoln County roadways last week, marking a noticeable uptick from recent weeks.

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