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Rhinelander Chamber Director Receives 'Rising Star' Tourism Award Published on 03/21/2022 under News

A Northwoods chamber director has been dubbed a 'Rising Star' by the state's tourism department.

At the Wisconsin Governor's Conference on Tourism, eight individuals and organizations were presented with Tourism Awards. Among them was Lauren Sackett from the Rhinelander Chamber of Commerce. Sackett received one of two 'Rising Star' awards.

In the announcement panel said of Sackett, "Her leadership played a crucial role in helping many local tourism businesses survive through the pandemic. Described as the perfect blend of local pride, fearless advocate and compassionate peer, Sackett works tirelessly to bring tourism in the Northwoods to the next level."

In addition to her position with the Rhinelander Chamber, Sackett also contributes to the Northwoods Tourism Council.

Tourism secretary-designee, Anne Sayers. "As tourism continues to rebound, it's the inspired work and brilliant execution from these individuals and organizations that keep Wisconsin on the right path toward recovery. Congratulations to our award winners and all of this year's nominees."

2022 Governor's Tourism Awards winners:

Arts, Culture and Heritage Award - Create Waunakee Committee, Village of Waunakee 

The Village of Waunakee and its "Create Waunakee" Committee celebrate its innovators, creators and artists that make Waunakee a vibrant place to live and explore. Since February 2020, this committee of nine dedicated community volunteers and four village staff members has gone above and beyond to bring amazing programs, ideas and opportunities to Waunakee. Examples include, "Waunakee is Home", a series of monthly interviews with local community members, and the Waunakee Artisan Market, which emphasizes the talents of local artists.

Arts, Culture and Heritage Award - Jim Kress Maritime Lighthouse Tower, Door County Maritime Museum and Lighthouse Preservation Society 

As a recent expansion of the Door County Maritime Museum in Sturgeon Bay, the landmark Jim Kress Maritime Lighthouse Tower offers ten floors of interactive educational exhibits highlighting maritime history, people and industries. The space is designed to provide accessibility to a lighthouse experience that can accommodate everyone regardless of physical abilities and provides a must-see maritime experience that will draw visitors and create a significant economic boost to the region.

Diversity, Equity, Accessibility and Inclusion Award - Unique Unites, VISIT Milwaukee 

Unique Unites is an ongoing campaign designed to highlight Milwaukee's eclectic and diverse community with a focus on inclusivity and representation for all who live, work and visit the city. The campaign encourages visitors and locals alike to branch out, explore the city, learn about its diverse community and find their Milwaukee. With this initiative, visitors from all walks of life can feel like they belong in a city where they are represented and included. 

Innovation Award - Wisconsin River Trail Organization 

The Wisconsin River Trail Organization (WRTO) Board formed in 2014 to create a 20-mile hiking and biking trail in the Boscobel/Woodman/Wauzeka area. In addition to the trail creation, there are plans to continue to reinvent the community by converting old feed buildings into a hostel, brew pub, theater, indoor farmers market and much more. The WRTO is made up of community members including nurses, insurance representatives, teachers and secretaries who together serve as mentors in the community and will leave a legacy that will be built upon for years to come.  

Rising Star Award - Amy Albright, Oshkosh Convention and Visitors Bureau 

Amy Albright continuously displays her passion for Oshkosh while leading the Oshkosh Convention and Visitors Bureau to ensure economic development through tourism. She has elevated the marketing strategy for the Oshkosh area by jumpstarting its presence on social media, radio and other media outlets. Her unwavering commitment to establish partnerships and foster relationships have longstanding impacts throughout the community.

Rising Star Award - Lauren Sackett, Rhinelander Area Chamber of Commerce 

Since becoming Executive Director of the Rhinelander Area Chamber in June 2018, Lauren Sackett has served as the Treasurer of the Oneida County Tourism Commission and has worked to uplift the entire area by advocating for increased commitment in tourism investment. Her leadership played a crucial role in helping many local tourism businesses survive through the pandemic. Described as the perfect blend of local pride, fearless advocate and compassionate peer, Sackett works tirelessly to bring tourism in the Northwoods to the next level. 

Service Excellence Award - The Racine Zoo 

The Racine Zoo is a 28-acre, accredited zoo along the shores of Lake Michigan that works to create a safe, fun, enriching and educational place for all ages. The Zoo incorporates animals and wildlife conservation education into every part of their work. From guided scout hikes and preschool classes to summer camps and special events, they strive to connect the community with nature. As a result of its ongoing efforts to remove barriers to access, the Racine Zoo recently became the first certified sensory inclusive zoo in Wisconsin.

Legacy Award - Sherry Quamme, Mississippi River Parkway Commission/WI Great River Road 

Sherry Quamme has demonstrated a lifelong commitment to serving and uplifting numerous municipalities, including her own community of Ferryville. She has been a driving force for tourism and economic development in southwest Wisconsin and has collaborated with more than eight destination marketing organizations to promote the region. She has served on the Mississippi River Parkway Commission/Wisconsin Great River Road, including as Chair, since 2008. Quamme led the efforts to author Wisconsin's first successful All American Road application to the U.S. Department of Transportation Federal Highway Administration, with the designation being awarded in 2021. No matter the project, Quamme is a forward-thinking leader, and her efforts go above and beyond.

In Other News

Beat the Heat: WPS Energy Grid Prepared for Increased Demand

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Published on 07/14/2026 under News Cleaning out closets paid off in a big way for the Tomahawk community during spring cleaning. During last month's Community-Wide Garage Sale, residents could also drop off clothing and household items at the Goodwill North Central Wisconsin donation semi which was stationed at SARA Park. The final numbers are in, and the community donated more than 10,000 pounds of items. According to Goodwill Donation Acquisition Manager Aaron Clark, those donations will provide the equivalent of 733 hours of job training for people across north central Wisconsin. Clark thanked WJJQ, the community and everyone who contributed, saying the support helps Goodwill continue its mission of eliminating barriers to employment. Goodwill says, on average, 90 cents of every dollar spent in its stores is reinvested into local employment programs and services. The donation drive was held in conjunction with WJJQ's annual community-wide garage sale promotion.

Published on 07/14/2026 under News The public has a rare, hands-on opportunity to help construct an authentic Ojibwe summer wigwam at the North Lakeland Discovery Center this week. Under the direction of master builder and Ojibwe tribal member Wayne Valliere, volunteers will assemble a 15-foot diameter structure using traditional components harvested entirely from local Northwoods forests. Organizers say the experience will allow participants to connect directly with regional history and traditional Indigenous building techniques. Once completed, the wigwam will become a permanent outdoor centerpiece for the center's newly opened Northwoods Forest History Experience. Those interested can stop by to observe or lend a hand. The build runs daily from 10:00 a.m. to 3:00 p.m. through Friday.

Published on 07/14/2026 under News Whether casting a line, enjoying a quiet paddle, pulling a water skier, or relaxing on a pontoon, the Eagle River Chain of Lakes is shared by boaters of all types. Now, those who frequent the waters are being asked to provide feedback on how they use them to help protect them. The Eagle River Chain of Lakes Association (ERCLA) has launched a stakeholder survey that will remain open through the summer. Organizers say the input will guide future lake management and support funding and grant opportunities, helping to protect the chain and its watershed for generations to come. The survey is open to residents, property owners, visitors, and anyone who utilizes the water. The gathered data will help shape local priorities for conservation education, water condition monitoring, and the control of invasive aquatic species. The questionnaire takes about 10 minutes to complete and is available online at ERCLA.org.

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