Marshfield Clinic Region of Sanford Health Introduces New Campaign, Slogan Published on 01/20/2026 under News
One year after reaching a partnership between Marshfield Clinic and Sanford Health, the combined health system has unveiled a new look and branding.

Marshfield Clinic joined Sanford Health in January 2025 in a new partnership bringing together nearly 55,000 employees and 58 medical centers. To support the new brand, the Marshfield Clinic region of Sanford Health has launched a campaign entitled "Here for All. Here for Good," which they said celebrates a commitment to employees, communities, patients, and members.

Brian Hoerneman, M.D., president and CEO of the Marshfield Clinic region of Sanford Health says, "The Marshfield Clinic legacy that patients know and trust remains strong, and we're building on it." He added, "The new brand campaign allows us to reintroduce ourselves to our patients and communities, sharing the progress we've made and amplifying the great care that happens in our region every day."

The campaign is expected to feature a combination of digital and traditional media.

In Other News

Merrill Area 4-H Wins Cedar Crest Ice Cream Flavor Contest with Espresso-Themed Submission
Published on 01/20/2026 under News A local 4-H club knows a thing or two about ice cream, once again winning a contest that will see their flavor being produced and sold this summer. While it isn't necessarily ice cream weather outside, Cedar Crest Ice Cream announced the finalists for their annual 4-H flavor creation contest. And for the second time in three years, the winning flavor was submitted by the Pesobic Pathfinders 4-H down in Merrill. For years, Cedarberg-based Cedar Crest has partnered with the Wisconsin 4-H Foundation for this contest. They challenge the youth to come up with a name, theme, and even flavors and add-ins for a new ice cream. This year's winning flavor is called Hold Your Horses. It is inspired by starting each day with a fresh cup of coffee, featuring an espresso flavored ice cream with chocolate covered toffee pieces & caramel ribbon. If that sounds enticing, the winning flavor will be available at ice cream shops around the state this summer, including the Windmill up in Nokomis. You'll have to wait a few month to sample Hold Your Horses, the winning flavor typically arrives in July. Two years ago, the Pathfinders also won the contest with their Paul Bunyan flavor, which has also become a regular flavor in the Cedar Crest line.
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Lincoln County Sheriff’s Office Recognizes Staffers during 2025 Awards
Published on 01/20/2026 under News It's awards season, and the Lincoln County Sheirff's Office recently recognized four staff members for their actions or their ongoing efforts and service. Lt. Tom Tollefson was presented with the 'Life Saving Award' thanks to his efforts in December. While responding to a welfare check, they said Tollefson found an individual not breathing and with no pulse. He began CPR, and those actions contributed to saving the patient. This isn't the first life-saving award Tollefson has won during his law enforcement career. Ten years ago, while a member of the Tomahawk Police Department, he was presented with a Life Saving Medal for a water rescue. Back to the Lincoln County Awards, Jail Administrator Nicholas Hoeft was presented with the Sheriff's Recognition Award for what was described as selflessness and dedication during a critical incident involving the Dive Team in July 2025. Two others were recognized for ongoing work. Corrections Officer Julie Remington was presented with the Distinguished Service Award while working diligently in the implementation and refinement of the Lincoln County Jail's Prison Rape Elimination Act (PREA) Program. Deputy Mariah Wegmueller was recognized as Deputy Of The Year for her exceptional service and consistently demonstrating the agency's core values (service to the community, integrity, and professionalism). The Sheriff's Office said of the recipients, "Your actions and dedication reflect great credit upon yourselves, the Lincoln County Sheriff's Office, and the law enforcement community."
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Protecting Pets in Cold Weather
Published on 01/20/2026 under News With this frigid forecast, officials are reminding pet owners to make sure four-legged friends are staying warm. Despite their fur, dogs and cats can get frost bite just like humans. They are especially susceptible on exposed areas such as their ears, nose, and paws. While officials say the easiest solution is to keep your pet indoors when temperatures drop, the Lincoln County Humane Society shared some other cold weather tips to keep pets safe. Try to provide a high quality diet which can help maintain a healthy coat and weight. Outdoor water dishes should be heated, and avoid metal bowls during winter months. For animals spending time outdoors, even for a short time, make sure they have an area to avoid the wind. It's best to have an insulated shelter with a door covering and a bedding area is better when elevated. One final caution goes towards chemicals used to melt snow and ice. Anti-freeze and road salts can irritate pet paws. Those items should also be stored out of reach, the compounds can be poisonous if ingested by a curious pet.
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Lincoln Sheriff’s Report
Published on 01/20/2026 under News A Gleason man was injured following a snowmobile crash in Lincoln County over the weekend. According to the Lincoln County Sheriff's Report, deputies were sent to a report of a snowmobile crash in the Town of Harrison. Upon arrival, deputies spoke with the operator, a 61 year old Gleason man, who stated he didn't remember what happened. Other riders in his group didn't witness the crash. Reviewing the scene, deputies believed the rider was traveling south and failed to negotiate a curve. The man sought medical treatment on his own. A few other quick notes from the Lincoln County Sheriff's Report… A 31 year old Wausau man was arrested for second offense OWI following a single vehicle roll-over.Deputies were kept busy with a number of vehicle slide-offs and accidents, including several that led to injury.The number of vehicle and deer collisions remains steady with another 6 reported this past week.
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Hatchet Basketball Teams Split with Prentice
Published on 01/20/2026 under Sports The Hatchet basketball squads came away with a split in their doubleheader at Prentice Monday night.  Tomahawk's girls got back in the win column by overcoming another slow start to notch a 51-42 victory. Lizzy Long returned to the lineup and came off the bench for the Hatchets. Long provided a spark on both sides of the ball, leading Tomahawk in scoring with 14 points. The Hatchets also got 13 from Freya Alberg and 12 from Autumn Merrigan.  As for the Hatchet Boys, they would suffer their fifth straight defeat, losing to Prentice, 92-38. Logan Norman finished with a game-high 19 points and was the only Hatchet to hit double-figures.  Tomahawk's girls now sit at 9-5 on the season and hit the road again Tuesday to head to Suring. Tip is at 6:00.  The Hatchet boys fall to 2-11 on the season. Tomahawk is back in action also Tuesday in Crandon. Tip is at 7:15.
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Hatchet Wrestling Teams Compete at Nekoosa Invite
Published on 01/19/2026 under Sports Tomahawk's wrestling squads finished at the top of the Nekoosa Papermaker Punisher Invite Saturday.  The Hatchet boys placed 46.5 points ahead of second-place Princeton/Green Lake. Tomahawk had five first place finishes in the invite, all coming from 144-190 pounds. They included Wally Horabik, Fletcher Baumann, Zander Zehner, Hudson Evans, and Nathan Norman.  The Hatchet girls placed seven points ahead of second-place Shiocton. Tomahawk's girls' top finishers were Aubrey Tollefson and Kaylee Roberts.  The Hatchet girls are back in action with their home invite Tuesday. The invite will be broadcast on Northwoods 92.5 WJJQ with the Fehrman Orthodontics Pre-Invite Show at 5:10 and opening events beginning at 5:30.  Tomahawk's boys will have another Great Northern Conference dual with Antigo coming up Thursday. The dual will be broadcast on Northwoods 92.5 WJJQ with the Fehrman Orthodontics Radio Prematch Show at 6:10 and opening events beginning at 6:30.
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Hatchet Hockey Team Defeats RAM Hockey at Altoona
Published on 01/19/2026 under Sports Tomahawk's hockey team's winning streak continued Friday night as they completed a 4-0 record this week with a 5-3 victory at Altoona against RAM.  Tomahawk scored the first goal of the night, Beau Stromberg lit the lamp on an assist from Cole Peterson.  RAM would tie the game 00:15 later and would add a second first period goal with 4:01 remaining and led 2-1 after the first. The Hatchets would tie the game at 2-2, when Jake Albert scored a power play goal on assists from Jett Reilly and Brayden Lamer.  Lamer would give Tomahawk a 3-2 lead with two minutes remaining in the second.  The Lamer goal was assisted by Jett Reilly and Jake Albert. RAM would score with under a minute to go in the second, and the game was tied 3-3.   The game remained tied at 3-3 until Jake Albert scored a power play goal with 3:37 remaining in the game.  The Albert goal was assisted by Jonah Dickens.  Jett Reilly added an empty netter, assisted by Jonah Dickens and Tomahawk skates to the 5-3 win.  The win puts Tomahawk at 14-3 on the season.  Tomahawk outshot RAM 44-17 and Hudson Seymour gets the win in the net for the Hatchets. The Hatchets return home for a Great Northern Conference showdown with Waupaca Tuesday night.  The opening faceoff at SARA Park Arena is at 7:00 pm.
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Hatchet Basketball Teams Lose to Medford
Published on 01/19/2026 under Sports The Hatchet basketball squads would lose to Medford Friday night.  The Hatchet boys would lose to the Raiders at home, 86-25. Tomahawk's loss drops them to 2-10 on the season and 0-6 in Great Northern Conference play.  The Hatchet girls lost on the road to Medford, 73-30. Anita Ziert led the way with 11 points. Tomahawk's girls now stand at 8-5 on the season and 3-3 in Great Northern Conference play.  Both teams will be back in action Monday night for a doubleheader at Prentice. Alex Koch and Aaron Nieman will have the broadcast on Northwoods 92.5 WJJQ. The Fehrman Orthodontics Radio Pregame Show begins at 5:05 and tip off is at 5:30.
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Tomahawk Kinship Showcasing New Location with Monday Open House
Published on 01/19/2026 under News It's been six months since Tomahawk Kinship moved into their new location, and they're inviting the community to check out the new space.The local mentorship program will be hosting an open house this evening, fitting since January is National Mentorship Month. We recently spoke with Kinship Director Patti Hilgendorf and Board President Cheryl Brickner. The youth mentorship program had quietly been on the hunt for a larger space to accommodate their growing needs. In April, Hilgendorf approached the board about exploring the former Bradley Bank on Main Street. Brickner noted there was a little bit of skepticism initially, but they soon hit the ground running.  They kicked off a three month fundraising blitz. Hilgendorf recalled, "It's amazing to think we received more than $400,000 in less than 90 days." And while they received a number of large donations and grants, Hilgendorf was impressed by the number of smaller donations and support. Fundraising was just the tip of the iceberg...by July the Kinship board signed purchase papers and they began phase 2, retrofitting the former bank into a kid-friendly space. Hilgendorf says they are about 90% done with the initial interior work. This spring they'll begin work on the back lot include a new green space. As for how the move has been, Hilgendorf said, "It's crazy, it's busy, it's fun. We picked right up where we left off." She says they've been growing by leaps and bounds. Now that they've settled into the new space, they're opening up their doors for an open house this evening from 5pm to 8pm. They'll be offering tours of the building as well as an opportunity to learn more about Tomahawk Kinship and even the different ways people can get involved.
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Study Shows Three Eagle Trail Generates ~$2 Million Annually for Eagle River, Three Lakes
Published on 01/19/2026 under News The Three Eagle Trail connecting Three Lakes and Eagle River continues to grow in popularity, while benefiting the two communities. The Three Eagle Trail was one of five participants in the latest Wisconsin Office of Outdoor Recreation; Do-It-Yourself Economic Impact Program. The summer study helps communities quantify attractions such as multi-use trails while also providing support and analysis. Based on their summer survey, an estimated 10,659 people used the Three Eagle trail between May and October. Surveys showed a near-even split between visitors, seasonal residents, and permanent residents. According to the report, the trail-use generates about $2 million in total local business activity. And while the trail is primarily used for biking, running or walking; segments are also used for snowmobile and cross-country skiing during the winter months. Jacqui Sharpe with the Three Lakes Area Visitors Bureau says, "This report reinforces what we've long understood: the Three Eagle Trail draws people to our communities and supports both economic activity and quality of life." Sharpe added, "These insights give us a strong foundation to strengthen partnerships, improve trail infrastructure and thoughtfully expand biking and recreation opportunities to continue to benefit our communities." Some of the improvement plans including some additional amenities to the existing trail, while also collaborating with local partners for additional opportunities including a possible connection to the nearby Heart of Vilas System. This was the second year the Office of Outdoor Recreation has offered this program. Other participants this summer included: the Heart of Vilas bike trails, Peninsula State Park, Olbrich Botanical Gardens, and fishing in Oconto County.
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