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Recent 3-Year Report Highlights Success of Lincoln County/Discover Wisconsin Partnership

Published on 09/29/2026 under News A marketing strategy to put Lincoln County on the map is paying off in viewers, visitors, and tourism dollars. Over the past three years, the Lincoln County has partnered with Discover Mediaworks to showcase its local gems through television episodes, social media features, and short-form video content. Josh Osterman, Director of Content Strategy and Partnerships at Discover Mediaworks, recently presented a glowing report on the initiative to the Lincoln County Board. Osterman highlighted how taking a "30,000-foot view" of the area has helped draw attention to lesser-known locations alongside long-standing staples, from off-road riding in the Harrison Hills and guided fishing excursions to local dining spots and scenic drives along Highway 107. Broadcast viewership across full episodes, themed specials, and promotional spots on the Discover Wisconsin network surpassed 10 million viewers. Meanwhile, short-form social clips pulled in another 2.5 million views. County leaders earned praise for keeping the area top-of-mind for Upper Midwest travelers, with out-of-state interest surging in major metro markets like Chicago, Detroit, Indianapolis, and the Twin Cities.Broadcast Viewership: 10,180,174Digital Impressions: 2,106,958Digital Views: 959,521Digital Engagements: 20,100Digital Reach: 2,180,275Podcast Listens: 16,936Podcast Views: 2,514,170Emails Contacted: 330,771Emmy: 1The ultimate goal was to boost the local economy, and state data shows it worked. Figures from the Wisconsin Department of Tourism show Lincoln County's total economic impact grew 11.6% over the three-year stretch, while direct visitor spending rose more than 12.5%, outpacing several neighboring counties and state tourism hubs. The report also teased upcoming feature topics like local hiking trails, waterfront dining, and adventures along the Wisconsin River.

Published on 09/29/2026 under News Vehicle-versus-deer crashes are on the rise across Lincoln County, but over the weekend, a driver's attempt to avoid an animal led to a rollover wreck that left two people injured. According to the Lincoln County Sheriff's Office, emergency responders were paged to Highway 8 near Martin Road in the Town of Somo for a single-vehicle crash. The driver, an Olivia, Minnesota man, reported he was traveling eastbound when a deer ran onto the highway. He swerved to avoid hitting the animal, causing his vehicle to enter the south ditch and become airborne before coming to rest. Both the driver and a passenger suffered minor injuries. Deputies reported 12 vehicle-versus-deer collisions on Lincoln County roadways last week, marking a noticeable uptick from recent weeks.

Published on 09/29/2026 under News A Merrill man thrown from his vehicle in a rollover spent the night in the ditch before the crash was discovered. According to the Lincoln County Sheriff's Report, deputies were sent to the area of County G and Alder Road in the Town of Pine River back on September 7 for a rollover crash involving injuries. The driver stated he had been in the ditch since the night before. He told deputies he was heading to his home when he missed a curve and crashed. The man was ejected from the vehicle during the crash and received injuries as a result. No update on his condition was provided.

Published on 09/29/2026 under News The Wisconsin State Patrol and local partners are reminding parents and caregivers to protect their most precious passengers by reviewing their child car seats. The agency named child passenger safety its September Law of the Month, focusing on proper seat selection and installation. According to federal traffic data, approximately half of all car seats are installed incorrectly. State law sets specific minimums based on age and size—starting with newborns in rear-facing car seats, transitioning to forward-facing harnessed seats, and eventually moving to booster seats until a child reaches age eight, eighty pounds, or four feet nine inches in height. State Patrol officials say keeping children in the appropriate seat significantly reduces the risk of injury in a crash. Superintendent Tim Carnahan emphasized that proper installation is a simple way to protect young passengers, adding that adults should set a good example by making it a habit to buckle up themselves on every trip, no matter the distance. Additional safety guidelines and certified inspection locations can be found online at wisconsindot.gov.

Published on 09/29/2026 under News A high school junior from Delavan-Darien High School has taken top honors in the Wisconsin Department of Natural Resources' 2027 State Park and Forest admission pass design contest, while a Northwoods student finished among the top entries. Junior Kiet Tuan Tran won first place out of more than 120 statewide submissions. Tran's winning design captures a rustic camping scene, complete with a tent sporting a fitting cheese-pattern print set beneath a tree canopy shaped like the outline of Wisconsin. Local student Skylarr Martin of Rhinelander High School also earned recognition, receiving an Honorable Mention for their artwork. Now in its 36th year, the DNR-sponsored contest invites high school students from across the state to showcase their artistic talents. "The contest is a great way to get students thinking about our public lands and the different ways they can support the state's natural resources," said Chris Pedretti, DNR Business Operations Section Supervisor. The new vehicle admission passes featuring the winning design will be available for purchase ahead of the 2027 state park season. Contest materials for the 2028 pass design contest are available now, with submissions accepted through April 30, 2027.

Published on 09/29/2026 under News Two Marshfield Clinic AmeriCorps programs are set to receive new grant funding to continue their community outreach missions across the state. Serve Wisconsin recently announced the distribution of $9.2 million in federal AmeriCorps grants to support 17 programs statewide. Through these initiatives, AmeriCorps members will assist with a wide range of local efforts, from conservation projects to after-school youth programming. Marshfield Clinic Health System secured funding for two specific programs. The first grant supports the "Community Corps" program, placing 50 members in non-profits and public health organizations across the region to expand capacity and address community health needs. The second grant funds the "Recovery Corps" program, training 20 members as recovery coaches to assist individuals battling opioid and substance use disorders while delivering community education. "Our AmeriCorps members serving this year are building upon the service legacy of those who have served before them," said Kyle Clower, Executive Director of Serve Wisconsin. In addition to funding the 17 statewide programs, Serve Wisconsin received $354,374 through the federal Volunteer Generation Fund to further support local volunteer initiatives across Wisconsin.

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Sports Headlines

Hatchet Volleyball Winless in Abbotsford

Published on 09/27/2026 under Sports Hatchet Volleyball was unable to overcome being shorthanded Saturday in Abbotsford, going 0-5 in their invite. Tomahawk played most of the invite without Sophia Lacina, Lexi Palmer, and Lauren Reibe. The Hatchets would get swept by Mondovi, Adams-Friendship, Spencer, and Rosholt. Tomahawk's lone set win came against the host Abbotsford. The losses drop Tomahawk to 5-21 on the season and 0-4 in Great Northern Conference play. The Hatchets are back on the court Tuesday for a GNC Match against Lakeland. Tune in for the Fehrman Orthodontics Prematch Show at 6:35 and first serve at 7:00 on Northwoods 92.5 WJJQ. Alex Koch and Matt Theiler will have the call.

Published on 09/25/2026 under Sports Make it three wins in a row for Tomahawk Football as they would travel to Mike Webster Stadium and upend the Rhinelander Hodags Friday night, 28-14. After the two teams traded touchdown drives in the first five minutes, the Hatchet defense bent but did not break against the Hodag aerial attack. Tomahawk would force three turnovers, including the first interception of the season for Rhinelander quarterback Abe Gretzinger. Colin Black filled in a quarterback after Jack Reilly left the game after the first quarter due to injury. Black had 40 yards passing and 20 yards receiving. Miles McGowan finished with an interception, a fumble recovery, a 20-yard passing touchdown, and a two-point conversion. Max Lason found the end zone twice, and Zander Zehner scored his first touchdown of the season. The Hatchets now sit at 3-3 on the season and 3-1 in Great Northern Conference play. Tomahawk returns home for the Homecoming Game next Friday against Medford. Alex Koch and Jon Long will be on the call with the Fehrman Orthodontics Kickoff Cabin at 6:15 and kickoff at 7:00. 11-Player Football: Wausau East 19, Mosinee 0 Medford 37, Lakeland 0 Merrill 32, Antigo 27 Crivitz 35, Northland Pines 14 Manawa 36, Crandon 8 8-Player Football: Hurley 58, Chequamegon 8 Rib Lake 28, Three Lakes/Phelps 20 Athens 26, Alma Center Lincoln 24 Niagara 47, Goodman-Pembine 16

Published on 09/24/2026 under Sports Hatchet Cross Country Places in Top 5 at Three Lakes Tomahawk's cross country squads finished in the top three of the Three Lakes Invitational Thursday afternoon. The Hatchet girls placed second out of nine teams in the invite, placing only behind GNC Favorite Lakeland. Charlee Lund and Elise Gibeault each finished in the top five individually. Lund placed fourth with a time of 20:19. Gibeault was fifth with a time of 20:49. As for Tomahawk's boys, they would finish tied for third with Laona-Wabeno in the invite. The Hatchets only placed behind Florence and Lakeland. Three Hatchet boys placed in the top 20. They were Jordyn Carew at 14th, Connor Zorn at 15th, and Dawson Jones at 20th. The Hatchets' next meet is next Thursday as they head to Athens. Events begin at 4:00. Girls Team Results: Lakeland - 1st Tomahawk - 2nd Three Lakes/Phelps - 3rd Northland Pines - 4th Antigo - 5th Boys Team Results: Lakeland - 1st Florence - 2nd Tomahawk 3rd Laona-Wabeno - 4th Northland Pines - 5th Antigo - 6th Crandon 7th Tomahawk Girls Swimmers Suffer Narrow Loss to Antigo The Hatchet Girls swimmers came up just short in their Great Northern Conference Dual Thursday in Antigo, losing to the Red Robins, 68-56. Despite the loss, the Hatchets had six first-place finishes in the GNC Dual meet. Kaylee Roberts would place first in the 50 and 100 Freestyles. Roberts would finish with times of 35.84 seconds and 1:17.67, respectively. Aubrey Tollefson took first in the 400 freestyle with a time of 5:44.29. Kourtney Busterud placed first in the 200 Freestyle and 100 backstroke. The final first-place finish came from Sloane Eisenmann in the 100 breaststroke. The loss drops Tomahawk to 0-7- in Dual action. The Hatchets are back in the pool Tuesday for a double dual with Wausau East and Medford. Events begin at 5:30. Hatchet Volleyball Upsets Prentice at Home, Goes 1-2 at Quad Tomahawk's volleyball squad would go 1-2 in their home quad Thursday night. The Hatchets would start the night off with an upset of #5 in Division 5 Prentice in three sets. After the victory, Tomahawk would get swept in straight sets by defending Division 5 State Champion Newman Catholic and #3 in Division 3 Marathon. The Hatchets now stand at 5-16 on the season and 0-4 in GNC Play. Tomahawk heads out on the road this weekend for an invite at Abbotsford. Their matches will be against Mondovi, Adams-Friendship, Abbotsford, Spencer, and Rosholt. Matches begin at 9:00.

Published on 09/22/2026 under Sports Tomahawk's volleyball squad would showcase their scrappy selves, but came up short in a sweep to Antigo, 26-24, 28-26, 25-13. The Hatchets would go back and forth on points in sets one and two, but came up short both times. In set three, Antigo turned on the hard-hitting serves and would come away with timely kills and aces to put the match in their grasp. Lexi Palmer finished with a game-high 17 assists. Lauren Reibe finished with eight kills and four aces. The loss drops Tomahawk to 4-15 on the season and 0-4 in GNC Play. The Hatchets are back on the court Thursday for two more matches at the Hatchet House. Tomahawk will square off with Newman Catholic and Wittenberg-Birnamwood. Matches begin at 5:00.

Published on 09/19/2026 under Sports The 2026 Smiley Invite at 9-Mile Park Saturday saw Tomahawk's Cross Country squads each finish in the top 15. The Hatchet girls placed 14th out of 28 Division 2 and 3 squads. Tomahawk's Top runners finished in the Top 20 individually. Elise Gibeault placed 16th with a time of 20:46. Charlee Lund placed 19th with a time of 20:50. As for the Hatchet boys, they would place 13th overall among Division 2 and 3 schools. Connor Zorn finished as the Hatchets' top runner, placing 50th with a time of 18:30. Jordyn Carew placed 70th with a time of 18:51. The next invite for Tomahawk will be at Big Stone Golf Course, hosted by Three Lakes. Events begin at 4:00. Girls Team Finishers: Prentice/Rib Lake - 4th Tomahawk 14th Three Lakes/Phelps - 18th Chequamegon - 20th Northland Pines - 22nd Boys Team Finishers: Prentice/Rib Lake - 3rd Chequamegon - 12th Tomahawk - 13th Laona-Wabeno - 17th Northland Pines - 18th

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